About Us
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At NAIA, we understand the challenges of operating an independent insurance agency. Our staff has a combined tenure in the insurance industry of over 100 years! Since we have been agency owners, we have experience with all aspects of agency management; company contract negotiations, employment issues, agency technology, best practices, mergers and acquisitions, and perpetuation planning.
The benefits of becoming an NAIA partner agency are many! Give us 20 minutes to show you how your agency can increase its bottom line figures significantly in 6 to 18 months.
Meet The Team
Craig Sargent
President and Co-FounderCraig Sargent is the President and Co-Founder of the North American Insurance Alliance, Inc (NAIA). He established NAIA in 2009 with the mission of helping insurance agents achieve greater profitability and business stability. Craig’s extensive knowledge of the insurance industry, coupled with his business management acumen, has helped agencies throughout Maine, New Hampshire, Vermont, Massachusetts, South Carolina and Florida increase their market share.
Laying the foundation for his professional career, Craig was voted the 1973 Scholar Athlete of the Year and Valedictorian at the Maine Central Institute, Pittsfield, ME.
While attending college, Craig began his career in 1974 as a real estate agent with Sargent Agency Real Estate in Rangeley, Maine. From there, he founded Sargent Insurance in 1982, previously Western Maine Associates of Rangeley, where he served as President for over twenty years. During this same year (1982), Craig opened Sargent Appraisal Services, a real estate appraisal business that specialized in residential appraisals.
As a Certified Insurance Counselor for over 20 years, Craig also served as an instructor at the University of Texas – San Antonio, where he taught real estate and appraisal courses, concentrating on commercial, investment, residential and other designations.
Craig is a Registered 1A investor. He has been married for over 30 years to Sharon Sargent who works for NAIA as bookkeeper. They have one son who also lives in Rangeley with his family and Craig’s three grandchildren, Ryder, Anthony, and Isabelle.
Debora Hillier
COO & Co-FounderDebora is the COO and co-founder of the North American Insurance Alliance Inc. She is responsible for business consulting with insurance agencies throughout New England, as well as agency program development and planning. Debora specializes in agency management issues, operations, insurance coverage, and risk placement.
As a licensed insurance agent (FL), real estate broker (ME), and Certified Insurance Counselor, Debora has extensive knowledge and background in insurance and business operations. Previously, Debora controlled day to day operations of 17 insurance agency locations for
Northeast Financial & Northeast Bank. Prior to that, and for over 20 years, she managed all aspects of business operations at Belgrade Insurance Agency, Inc.
Past and current interests include participation in a local Kiwanis Club; Chairperson for an economic development team for Augusta, Maine, and past board member for the Gannett House Project, whose mission is to “examine the history and promote the practice and understanding of the First Amendment.”
Debora graduated Magna Cum Laude from the University of Massachusetts with a B.A. in Anthropology. She continued with her graduate studies in Business Administration at Thomas College and received her M.A. in Public Policy and Management at the University of Southern Maine. She lives in Florida with her husband Jim.
Rebecca Sherwood
Director of Marketing and CommunicationsAs Director of Marketing and Communications, Rebecca concentrates on our brand by bringing visibility and consistency to the NAIA image. Rebecca also focuses on outreach to our member agents with communications, while bringing awareness of our value to non-members via
engagement at conventions and other insurance-related events.
Members are carefully chosen based on their location, company mix, loss ratios, volume, staffing, growth, history, and needs; Rebecca assists in research and outreach out to agencies that fit the criteria. Rebecca also is an integral part of data management and analysis. Additionally, she coordinates all aspects of the various meetings both virtual and in person along with golf tournaments, vendor fairs, and other member engagement opportunities.
Prior to NAIA, Rebecca was employed with Travelers Insurance Company as a Senior Sales Specialist and, before that, held positions in Underwriting, Insurance Sales, Accounting, and Marketing.
Rebecca has earned the API, AIS, and AINS designations from the Insurance Institute of America. Rebecca also holds her P&C license in the state of Florida.
Rebecca’s personal interests include spending time with her family. She also enjoys cooking, photography, crocheting, and has a fondness for cruising the Caribbean. Rebecca resides in Zephyrhills, FL with her husband Charles.
Eric Sargent
Director of Data and Information ManagementDirector of Data and Information Management.
Eric is a licensed CPA in Florida and his skills perfectly align with the growing needs of our organization.
For the last seven plus years, Eric worked with Advantage RN Companies and held positions of recruiter, Director of Local Staffing (San Diego, CA), Accounting Manager (West Chester, OH) and Division Controller (Teamstaff RX, Inc. in Clearwater, FL that was acquired by ARN).
Previously, Mr. Sargent was a founder and Chief Financial Officer of RN Network in Wolfeboro, NH until it was sold to CHG Medical Staffing Services, Inc. of Salt Lake City, UT.
Anthony Inverso
Regional Vice PresidentAnthony started his insurance career in 1998 in the life and financial services business before moving into the Property and Casualty side of insurance in 2011 with State Farm. Mr. Inverso continued his insurance career as a commercial lines broker for Clark Insurance in Portland, ME for several years before moving to the SAN Group in 2021 and then NAIA in May of 2023.
Anthony’s personal interest include golf, reading, traveling, and fine dining. Anthony resides in Saco, ME with his wife of 29 years and enjoys the company of his two adult children.
Beth Dame
Director of OperationsBeth is an accomplished insurance professional with a diverse background in agency and carrier roles. She began her career in upstate NY as a licensed broker, specializing in Personal Lines. With a passion for growth and challenge, Beth later transitioned to Commercial Lines, where she successfully managed the New Business flow in a fast-paced, high-volume, multi-location agency.
In 2006, Beth moved to the carrier side and joined Main Street America Insurance. Over her 18-year tenure, she held various roles, showcasing her expertise in managing the states of VT, NH, ME, and MA. Beth’s most recent position was Sales Director in the Northeast Region, where she led a high-performing sales team. She played a pivotal role in expanding distribution outlets for company products, assisted in deploying new systems and processes, and achieving growth goals while maintaining profitability within the territory.
Recognized for her exceptional contributions, Beth received the prestigious honor of Circle of Excellence in 2019 and American Family’s All 4 One in 2020 during her time at Main Street America Insurance. These accolades highlight her dedication, expertise, and commitment to excellence.
Outside of work, Beth resides in Standish, Maine with her husband Erik. She values quality time with her family and finds joy in exploring the beautiful coast of Maine, going to the beach, and taking long walks.